Introducing the Remastered Product Tracker in SEO Tools

After months of building, testing, and refining, we’re excited to officially launch the remastered Product Tracker in SEO Tools, designed to give you a clearer picture of how your products are performing in search and where to focus next.

Start Here: Watch the Dashboard Tour

This short walkthrough shows how to navigate the new Product Tracker dashboard and use filters and sorting to quickly understand what’s ranking, what’s changed, and where to focus first.

 ▶️ Watch the Product Tracker dashboard walkthrough

Here's What’s new

• See where every product stands with automatic ranking coverage across thousands of keywords
• Know what to prioritize using product segments like Leaders, Prospects, and Underperformers
• Cut through the noise with filters for 80/20 products, new listings, and recent updates
• Spot keyword movement faster with visibility into keywords that are up, down, new, or lost
• Connect rankings to demand with new metrics like Title Score as well as tighter integration with Keyword Galaxy

These updates are built to help you move from “What am I ranking for?” to “What should I work on next?”—much faster.

Not sure where to start?

Filter to Prospects first.
These are products already ranking on Page 2 and often the quickest opportunities to improve visibility with small, focused optimizations.

Resources to help you get started
📌 Product Tracker Dashboard Tour - Learn to filter and sort to understand rankings at a glance.
🎯 Turn Page 2 Prospects into Page 1 Contenders - Use product segments to prioritize SEO efforts.
🔭 Learn about ranking insights in Keyword Galaxy - Quickly identify demand gaps during research.
 

 
Product Tracker is built to give you clarity, confidence, and direction, so you always know where your SEO efforts will have the biggest impact.

Welcome to the next generation of ranking visibility.