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SEO Specialist

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Who You Are:

You’re a data-driven, detail-oriented professional passionate about helping e-commerce sellers grow through marketplace SEO. You thrive in fast-paced environments and enjoy blending analytical insight with creative copywriting to improve product visibility and conversions. You’re equally comfortable running keyword audits, rewriting product titles, and explaining optimizations to clients in a clear, actionable way. Experience in marketplaces like Etsy, Amazon, or Teachers Pay Teachers (TpT) is required. Knowledge of K–12 education or curriculum products is a plus.

The Opportunity:

As an SEO Specialist (Marketplace) at YDP, you’ll work directly with our clients to optimize their product listings and maximize visibility using our proprietary tools, including Keyword Galaxy and our cutting-edge Optimizer. This role is part of our tech-enabled service offering, where you will leverage Optimizer to deliver top-of-the-line SEO services to our high-value customers. This is a client-facing position where you’ll translate data into results by executing keyword strategies, rewriting product content, and running optimization tests. Your work will directly impact clients’ traffic, conversion rates, and revenue, while shaping the future of YDP’s SEO services.

Who We Are:

At Your Data Playbook (YDP), we believe data is the most valuable asset of the 21st century. Our mission is to unlock this potential and deliver meaningful growth for eCommerce entrepreneurs worldwide.
We empower entrepreneurs by transforming their data into actionable intelligence, enabling them to identify and prioritize the most impactful opportunities for growth.
Join us in creating a future where harnessing data fuels success for every entrepreneur.

What You'll Do:

  • Audit and analyze product listings across marketplaces (TpT, Etsy, Amazon).
  • Use YDP’s SEO tools, especially Optimizer, to identify keyword gaps and opportunities.
  • Rewrite product titles, descriptions, tags, and attributes to improve rankings and conversions.
  • Execute experiments and A/B tests to drive continuous improvement.
  • Communicate recommendations and results to clients through calls, Loom videos, and reports.
  • Collaborate with internal teams to improve processes, playbooks, and SEO tooling.
  • Track and report on key client outcomes (search ranking, CTR, conversion rate, and revenue impact).

Must-Haves in a Candidate:

  • 2+ years of experience in SEO for marketplaces (Etsy, Amazon, TpT, or comparable).
  • Proven track record of improving search visibility, CTR, and conversion rates.
  • Strong copywriting skills for product titles and descriptions.
  • Analytical mindset with proficiency in marketplace dashboards, Excel/Google Sheets, and keyword research tools.
  • Excellent client communication and project management skills.
  • High attention to detail, strong organizational skills, and ownership mentality.

Nice to Have in a Candidate:

  • Familiarity with K–12 education and curriculum products.
  • Experience with CRO and creative testing (images, thumbnails, or pricing).
  • Comfort using AI-assisted writing or light HTML knowledge.

Details:

  • Job Type: Full-time.
  • Location: US, Panama, Remote.
  • Salary: Competitive, commensurate with experience.
  • Benefits: Flexible work environment, opportunity for growth, and ability to shape the future of our SEO services. 
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