SEO Specialist

Who You Are:

You’re a data-driven, detail-oriented professional passionate about helping e-commerce sellers grow through marketplace SEO. You thrive in fast-paced environments and enjoy blending analytical insight with creative copywriting to improve product visibility and conversions. You’re equally comfortable running keyword audits, rewriting product titles, and explaining optimizations to clients in a clear, actionable way. Experience in marketplaces like Etsy, Amazon, or Teachers Pay Teachers (TpT) is required. Knowledge of K–12 education or curriculum products is a plus.

The Opportunity:

As an SEO Specialist (Marketplace) at YDP, you’ll work directly with clients to optimize product listings and maximize visibility. You’ll leverage our proprietary tools—Keyword Galaxy and our cutting-edge, AI-powered Optimizer—which already identifies low-visibility products and generates optimization recommendations.

You’ll play a pivotal role in evolving Optimizer into the next generation of agentic AI tools, shaping how automation and human expertise combine to deliver top-tier marketplace SEO.

This client-facing role requires you to translate data into results through keyword strategies, product content rewrites, and optimization tests. Your work will directly impact client traffic, conversion rates, and revenue, while helping shape the future of YDP’s SEO services.

As our first SEO hire, you’ll also have the opportunity to grow into a leadership role and, within six months, help scale and manage a team of 3–5 analysts as the service expands.

Who We Are:

At Your Data Playbook (YDP), we specialize in transforming data into personalized, actionable insights for digital product sellers. We cut through the noise of overwhelming information to provide clear, growth-focused recommendations delivered as 'plays.' Our mission is to help SMBs leverage data to fuel their growth by identifying key opportunities. As a part of our team, you’ll be working in a fast-paced, collaborative environment where we value innovation, ownership, and the ability to solve complex problems.

What You'll Do:

• Audit and analyze product listings across marketplaces (TpT, Etsy, Amazon).
• Use YDP’s SEO tools, especially Optimizer, to identify keyword gaps and opportunities.
• Rewrite product titles, descriptions, tags, and attributes to improve rankings and conversions.
• Execute experiments and A/B tests to drive continuous improvement.
• Communicate recommendations and results to clients through calls, Loom videos, and reports.
• Collaborate with internal teams to improve processes, playbooks, and SEO tooling.
• Track and report on key client outcomes (search ranking, CTR, conversion rate, and revenue impact).
  

Must-Haves in a Candidate:

• 2+ years of experience in SEO for marketplaces (Etsy, Amazon, TpT, or comparable).
• Proven track record of improving search visibility, CTR, and conversion rates.
• Strong copywriting skills for product titles and descriptions.
• Analytical mindset with proficiency in marketplace dashboards, Excel/Google Sheets, and keyword research tools.
• Excellent client communication, people, and project management skills.
• High attention to detail, strong organizational skills, and an ownership mentality.

Nice to Have in a Candidate:

• Familiarity with K–12 education and curriculum products.
• Experience with CRO and creative testing (images, thumbnails, or pricing).
• Comfort using AI-assisted writing or light HTML knowledge.
  

Details:

• Job Type: Full-time.
  
• Location: US, Panama, Remote.
• Salary: Competitive base salary plus variable compensation tied to client outcomes and service growth (e.g., improvements in search rankings, CTR, conversion rates, NPS).
• Benefits: Flexible work environment, opportunity for growth, and ability to shape the future of our SEO services.